Even More Teaching Activities
Difference Between Target Markets and Target Audiences
In this exercise, students will be presented with a mix of target markets and multiple target audiences for a new social initiative. It is a helpful activity for clarifying the difference between target markets and audiences. And it is very flexible, as it can be run as a case study…
Different Firms – Different Research?
Sometimes a firm's particular characteristics (or marketing situation) will influence their choice of the most appropriate marketing research design (as this activity will demonstrate). The task in this activity is to match the type of market testing research to the firm most likely to conduct it. EXCLUSIVE MEMBER ACTIVITY
Evaluating a Questionnaire
For this task, students (with one acting as the interviewer) will identify numerous issues with a poorly designed questionnaire.
Consumer Product Classification: Marketing Challenges
In this discussion exercise, students can role-play and debate the unique marketing challenges associated with different classes of consumer products. EXCLUSIVE MEMBER ACTIVITY