Even More Teaching Activities
Does Product Augmentation Provide Value?
Students choose between sets of competitive product offerings. One of the choices is more heavily augmented. How important is the…
How to Segment a Market
The task is to construct your a segmentation approach, using a list of 15 possible market segments that could exist…
Poor Target Market or Poor Positioning?
This case study outlines a new retail store concept, which has proved somewhat disappointing for the two owners. The student…
Analyzing Campaign Results
In this exercise, students are presented with the campaign results from a bank that has tested different promotional tactics. Their…
Evaluating a Questionnaire
For this task, students (with one acting as the interviewer) will identify numerous issues with a poorly designed questionnaire.
Positioning Kid’s Home-delivered Food
For this activity, students need to select the most appropriate positioning for a firm that currently home delivers pre-prepared food…