Even More Teaching Activities
Generating New Product Ideas and Concepts
Firms will use a variety of methods to generate new product ideas/concepts. Students review examples and identify what approach each firm is using.
Assessing the Corporate Culture
In this task, students identify how different internal environments influence firms choices of marketing strategy.
Managing Post-purchase Behavior
The final phase of the customer decision-making process is post-purchase behavior. This activity highlights how four different consumers usually deal with dissatisfaction.
Promotional Plan for a New Product Launch
For this activity, students plan for a TV manufacturer - they are launching a new TV product - they need to work out the launch plan details. EXCLUSIVE MEMBER ACTIVITY