Even More Teaching Activities
Wispa Chocolate Bar Relaunch
In this video-based activity, students will review an overview of a marketing launch of a chocolate bar that has been…
Need to Improve Internal Marketing?
In this activity, students review the disappointing performance of a marketing campaign and determine where the problem occurred and does…
Which Segmentation Base?
Students need to identify what type of segmentation base that the firm is using from the list of segmentation bases…
Making a Joint Business Decision
This group task is to reach a decision through consensus (by role-playing members of a firm’s executive management team). To…
Marketing Trivia Two Video Quizzes
Here are two multiple-choice question video quizzes. One on general marketing trivia, and one called 'guess the entrepreneur'. These video…
What is the Most Appropriate Research Design?
In this task, students simply need to match the approach to market testing a new product to the firm most…