Even More Teaching Activities
Understanding the Motivations of Luxury Consumption
In this activity, students explore the motivations for luxury consumption – that is, why some consumers are drawn to luxury brands, despite their significant price points - to help segment this valuable market even further.
The Value of Logistics in Coke’s Marketing Mix
In this task, students need to determine, from the information provided, which one of their 4P’s is the most important in their marketing mix - with a particular focus on logistics. EXCLUSIVE MEMBER ACTIVITY
Interpreting Customer Lifetime Value
A task for marketing students where they need to interpret the output of a customer lifetime value (CLV) calculation. EXCLUSIVE MEMBER ACTIVITY
Awareness and Advertising Recall
This activity highlights the top level results from an awareness and advertising recall market research study. The task here is to review the brand's performance and see what the survey results have revealed. EXCLUSIVE MEMBER ACTIVITY