Even More Teaching Activities
Impact of Reduced Staff Empowerment
Students review a retailer who have changed their refund policy - did management make the right decision by reducing staff…
Reviewing Product Launch Results
In this activity, students need to review the recent new product launch results across different firms from a financial perspective…
Can You Run Your Own Focus Group?
For this activity students will run their own focus groups, using a group discussion guide, which reviews consumer behavior in…
How Positioning Slogans Communicate
For this exercise, students are required to determine the positioning goals associated with various positioning tag lines.
Speed of New Product Adoption
Smart TVs became popular within a few years, yet microwave ovens faced significant market resistance and took decades to get…
Coke Repositions their Energy Drink (Video Case)
In this video-based mini-case, students will review the repositioning efforts of Coca-Cola in Australia with their energy drink branded "Mother…
