Even More Teaching Activities
In this activity, students explore the motivations for luxury consumption – that is, why some consumers are drawn to luxury brands, despite their significant price points - to help segment this valuable market even further.
In this task, students need to determine, from the information provided, which one of their 4P’s is the most important in their marketing mix - with a particular focus on logistics. EXCLUSIVE MEMBER ACTIVITY
This activity highlights the top level results from an awareness and advertising recall market research study. The task here is to review the brand's performance and see what the survey results have revealed. EXCLUSIVE MEMBER ACTIVITY