Even More Teaching Activities
Assessing the Corporate Culture
In this task, students identify how different internal environments influence firms choices of marketing strategy.
Success in Entering a Competitive and Mature Market
In this case study, students review Crust Pizza, an up-market take-away pizza chain that was able to successfully compete in…
Place Mix MCQ Revision VIDEO
This is a 20 multiple-choice question video quiz on the PLACE MIX. It is a fun and interactive approach to…
Using an Event as a Promotional Tool (Video)
In this mini case study, students review how Nike used a running event, rather than more traditional promotional tools, to…
Value Pricing – A Tough Decision
This activity requires students to determine a price solely based on what value the product generates for the customer. As…
Impact of Reduced Staff Empowerment
Students review a retailer who have changed their refund policy - did management make the right decision by reducing staff…
