Base Sim Game: How to Play Guide
This page contains detailed instructions on how to play the Base Sim Game, which is designed for students of marketing, strategy, and business.
Discussion Exercises
What are Core Competencies?
This activity explores the concept of core competencies and their role in the development of a marketing strategy.
Can a CFO Run Marketing?
In this reflective task, students need to consider whether the choice of a CFO to run marketing is a logical decision in today’s data-driven business world. The activity links to an article on Twitter’s decision to appoint their CFO to run its marketing department.
Walmart and Corporate Social Responsibility
Student exercise to discuss Walmart and the concept of societal marketing and how it fits with profit goals.
Using the Five Product Level Model
A discussion exercise for marketing students, where students split two products of their choice into the five levels of core, actual, augmented, and so on.
The Consumer Products Classification Scheme
In this discussion activity, marketing students outline the marketing mix considerations associated with the consumer products classification scheme.
Research Bias in Focus Groups
In this discussion exercise, market research students are presented with an example of research bias potentially stemming from the market research firm itself.
New Coke Case Study (Part 2)
This is Part 2 of the New Coke case study where students role-play characters or participants in the decision to develop and launch New Coke.
Marketing and Ethics
Marketers are also accused in the media from time to time of creating the material society and of “forcing” people to buy products that they really don’t want or need – is this the case?
Understanding Critical Incidents
In this activity, students look at a range of critical incidents in services marketing and discuss how they could be addressed.
