This page contains detailed instructions on how to play the Base Sim Game, which is designed for students of marketing, strategy, and business.
This activity explores the concept of core competencies and their role in the development of a marketing strategy.
In this reflective task, students need to consider whether the choice of a CFO to run marketing is a logical decision in today’s data-driven business world. The activity links to an article on Twitter’s decision to appoint their CFO to run its marketing department.
Student exercise to discuss Walmart and the concept of societal marketing and how it fits with profit goals.
A discussion exercise for marketing students, where students split two products of their choice into the five levels of core, actual, augmented, and so on.
In this discussion activity, marketing students outline the marketing mix considerations associated with the consumer products classification scheme.
In this discussion exercise, market research students are presented with an example of research bias potentially stemming from the market research firm itself.
This is Part 2 of the New Coke case study where students role-play characters or participants in the decision to develop and launch New Coke.
Marketers are also accused in the media from time to time of creating the material society and of “forcing” people to buy products that they really don’t want or need – is this the case?
In this activity, students look at a range of critical incidents in services marketing and discuss how they could be addressed.