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Great Ideas for Teaching Marketing

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      • Decisions and Mini-Cases
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Introductory Concepts

Marketing and Ethics

Marketers are also accused in the media from time to time of creating the material society and of “forcing” people to buy products that they really don’t want or need – is this the case?

Categories Discussion Exercises, Ethics, Introductory Concepts

Does Society Need Marketing?

In this task, students consider these questions: Does marketing promote consumption for its own sake and does society need marketing?

Categories Discussion Exercises, Introductory Concepts

Decoding Promotional Messages

Decoding refers to how consumers will understand the marketing communication. In this activity, students need to determine what is the main message for some ambiguous promotional messages.

Categories Consumer Behavior, Introductory Concepts, Promotion, Review Exercises

Time for a New Positioning Slogan?

This fitness center is starting to think that their positioning tag-line is primarily responsible for their loss of new customers/members – what do your students think?

Categories Discussion Exercises, Introductory Concepts, Promotion, Segmentation and Positioning

New Target Market = New Marketing Mix?

For this activity, students need to determine whether the law firm will need to modify its marketing mix as they pursue another target market.  

Categories Consumer Behavior, Decisions and Mini-Cases, Introductory Concepts, Segmentation and Positioning

Using Market Research Results

This mini case is for a hotel chain who have conducted a customer satisfaction survey. Given these research results, what advice can be given?

Categories Analysis and Metrics, Introductory Concepts, Research and MIS, Strategy and Plans

Developing a Strategy and a Marketing Mix

In this activity, students develop an appropriate retail design and connected marketing mix for a potential new restaurant. Multiple thought-starters are provided for students.

Categories Decisions and Mini-Cases, Introductory Concepts, Services/CRM, Strategy and Plans

Developing a Marketing Mix

In this exercise, students select the most appropriate marketing strategy and then develop a suitable marketing mix, based upon a
proposed new chain of Italian and pizza restaurants.

Categories Decisions and Mini-Cases, Introductory Concepts, role play, Services/CRM, Strategy and Plans

Strategy Focus

In this exercise, students need to review the possible strategy development path for a textbook publisher, which is a firm that tends to pursue virtually whatever market opportunities that have been presented.

Categories Discussion Exercises, Introductory Concepts, Strategy and Plans

Improving the Marketing Mix

In this exercise, students are required to review the top-level financials of a small chain of hamburger stores and suggest improvements to their marketing mix.

Categories Analysis and Metrics, Discussion Exercises, Introductory Concepts, Pricing, Strategy and Plans
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Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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