For this task you need to identify how each of the following consumers perceive value, based on their statements listed below. You should note that the perception of value varies across most of these consumers.
For each consumer statement, n this activity, identify how each of the following consumers perceives … Continue reading...
In the following activity, you are presented with an excerpt of a discussion from a manager’s meeting for a newly formed firm that is setting up as a manufacturer of bicycles. Essentially, they are discussing which marketing orientation/philosophy they should adopt. Your task is to determine which orientation/philosophy that you … Continue reading...
In the following exercise, you are required to identify which Marketing Orientation/Philosophy (see list in question area) that each firm most appears to follow, based on the statement that they have made on the way that they focus and operate in their particular organization.
ACTIVITY/TASK
Our task in this exercise is to construct our own definition of marketing. To assist in this regard, some different views of what marketing is have been presented below.
Therefore, your first task in this activity is to firstly review the various views/definitions of marketing in the conversation below. Then … Continue reading...
This exercise is designed to explore how you and your fellow students perceive the role and perception of marketing.
Listed below is a series of statements about marketing. Identify which ones do you agree with and which ones you disagree with? When you have finished, compare your perceptions against those … Continue reading...
