Even More Teaching Activities
Handling Channel Conflict
When a firm utilizes multiple channels, it is likely that channel conflict will occur from time to time. This activity…
What Level of Information Search?
In this activity, students need to identify the factors that influence the consumer to spend more/less time in the information…
Making a Joint Business Decision
This group task is to reach a decision through consensus (by role-playing members of a firm’s executive management team). To…
Analyzing Campaign Results
In this exercise, students are presented with the campaign results from a bank that has tested different promotional tactics. Their…
Standard Website Metrics
Students are presented with a table containing the standard top-level website metrics that every marketer needs to be familiar with.…
When to Buy a Franchise?
This activity looks at a conversation between two brothers who are planning to buy into a retail franchise system. But…
