In this activity you simply need to go through the various information challenges facing Pizza Hut and identify the most suitable market research or market information approach they should use to help gather information. You are supplied a list of possible research approach to choose from.
ACTIVITY/TASK
| What research |
The first step in the market research process is defining the problem. Some textbooks even suggest that this is the most difficult stage. When you first hear this statement it sounds strange – how can the firm not know its own problem? Well hopefully this activity will help clarify that … Continue reading...
Below you will find an excerpt from a manager’s meeting, where the possibility of conducting market research is being discussed. Your task here is to outline the reasons for and against of undertaking the study and then to determine whether or not the research should be conducted.
ACTIVITY/TASK
Jane:… Continue reading...
This discussion exercise is based around the results of two Canadian market research surveys from mid-2012, conducted on behalf of PayPal, which highlights the willingness of their population to shift to a cashless society. This change in the macro-environment will have significant implications for the retailing sector. Your task here … Continue reading...
