Even More Teaching Activities
Converting Logistics to Customer Value
For this activity, the student task is to determine which parts of Walmart's customer/marketing offerings are made possible due to…
Which is which? Paid, Owned, Earned Media?
This is a simple exercise where students sort a variety of communication tools into the categories of paid, owned, and…
Product Line Extension Challenge
In 2005, Coca-Cola introduced Coke Zero, a zero calorie version of their flagship product. This product did extraordinary well, but…
Plotting on the Product Life Cycle
For this activity, students will use the product life cycle free Excel tool to map products onto the four stages…
Positioning Kid’s Home-delivered Food
For this activity, students need to select the most appropriate positioning for a firm that currently home delivers pre-prepared food…
How Positioning Slogans Communicate
For this exercise, students are required to determine the positioning goals associated with various positioning tag lines.
