Even More Teaching Activities
The Family Life Cycle (FLC)
The student task in this activity is to 'update' the traditional family life cycle, taking into account the modern trends…
Positioning Kid’s Home-delivered Food
For this activity, students need to select the most appropriate positioning for a firm that currently home delivers pre-prepared food…
Situational Influences and How They Impact Decisions
The task here is to identify how many different drinks/beverages that the student (being one consumer only) would choose across…
Price Calculation: Cost-plus Pricing
The task for this activity is to work through the two examples for cost-plus pricing for students to gain a…
The Value of Brand Persona Names
Students are provided with a name of a brand persona and assess what information about the segment is provided by…
Difference Between Strategy and Tactics
In this activity, students review the common question of what is the different between strategy and tactics. The task requires…
