Understanding In-store Influences

A reasonable proportion of purchase decisions are made in-store. Therefore, many retailers design their premises in a deliberate attempt to influence consumer’s in-store behavior. Your task in this activity is to review the examples below in order to identify what the firm is trying to achieve by their particular design Continue reading...

Understanding Situation Influence

According to the theory of situational influences, consumers will make different purchase decisions when they are in different situations.Therefore, in this activity, your task is to match the situation to the appropriate situational factor. This particular exercise examines why a consumer would choose to shop at a more expensive convenience Continue reading...

A New Environment; A New Strategy

In this exercise, you are required to help a traditional hamburger store adapt to the new market environment of more health-conscious consumers. To help guide you, some market research data has been presented. The issue here is to determine whether there is still a viable traditional market or whether the … Continue reading...

Change in Retailer Relationships

In this exercise, you need to evaluate how well this manufacturer is progressing with their retailer relationships (in its micro-environment). As you can see, they have increased sales to retailers by $2m and they have also increased the number of retailing chains that they deal with. These results are obviously Continue reading...

Assessing the Impact of an Environmental Change

This discussion exercise is based around the results of two Canadian market research surveys from mid-2012, conducted on behalf of PayPal, which highlights the willingness of their population to shift to a cashless society. This change in the macro-environment will have significant implications for the retailing sector. Your task here Continue reading...