Even More Teaching Activities
Example Screenshots of the Expert-level Sim Game
The centerpiece of decision-making is based around a SWOT planning sheet that is automatically produced and updated as the game progresses. Check out some screenshots of the key components of the planning sheet.
Compensatory Decision Rules
Students are presented with a scoring model to see how compensatory decision-making is undertaken and to choose the best brand.. And they also need to identify how brands can use this information in their marketing mix.
Place Mix MCQ Revision VIDEO
This is a 20 multiple-choice question video quiz on the PLACE MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.
IMC Tools for a Major Campaign
In this activity, students need to help a bank decide the most appropriate IMC tools mix for a major launch of a new innovative credit card.