Even More Teaching Activities
Instructor’s Guide to Running the Base Positioning Sim Game
This page discusses how the instructor can coordinate and manage the in-class “logistics” of the marketing and positioning Sim Game.…
Adapting to the Local Market (Case Study)
In this mini case students, examine Boston Market's failed international market expansion into Australia in the early 2000s (when they…
Price Calculation: Breakeven Pricing
Work through two examples of using break-even analysis for pricing, to gain a better understanding of this approach. EXCLUSIVE MEMBER…
Impact on Positioning
This activity outlines two situations in regards to the potential impact on the firm's positioning due to their distribution channel…
Pricing Objectives
Pricing decisions will form a key part of the firm’s overall marketing strategy. In this activity, the task is to…
Expert-level Marketing Sim Game
This 3rd installment in the Sim Game series takes the experience to a whole new level. This game is suitable…
