Even More Teaching Activities
The centerpiece of decision-making is based around a SWOT planning sheet that is automatically produced and updated as the game progresses. Check out some screenshots of the key components of the planning sheet.
Students are presented with a scoring model to see how compensatory decision-making is undertaken and to choose the best brand.. And they also need to identify how brands can use this information in their marketing mix.
This is a 20 multiple-choice question video quiz on the PLACE MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.