Even More Teaching Activities
What is the Most Appropriate Research Design?
In this task, students simply need to match the approach to market testing a new product to the firm most likely to conduct it. The types of research are listed first, followed by the type of firm.
New Coke Case Study Videos
These are a collection of YouTube videos that support the two New Coke case studies on this site.
Does Society Need Marketing?
In this task, students consider these questions: Does marketing promote consumption for its own sake and does society need marketing? EXCLUSIVE MEMBER ACTIVITY
What are Core Competencies?
This activity explores the concept of core competencies and their role in the development of a marketing strategy. EXCLUSIVE MEMBER ACTIVITY