Even More Teaching Activities
Should We Introduce a CRM Program?
Students help a major department store to evaluate their idea for a new CRM program. What advice do they give…
Marketing Mix Decisions for Shopping Products
This teaching activity is designed for small groups of students to discuss the value of the consumer products classification scheme.…
Will Profit per Customer Increase Each Year?
In this exercise, students consider whether a customer is likely to increase their relationship with a firm over time, by…
Generating Earned Media (Video Case)
In this video case study, students review an airline loyalty points campaign that is heavily reliant upon generating earned media.…
Responding to Competitor Pricing
While it is generally acknowledged that it is best to stay out of a price-cutting war, sometimes competitor actions will…
Assessing the Corporate Culture
In this task, students identify how different internal environments influence firms choices of marketing strategy.
