For this task, student need to identify how different consumers perceive value, based on their statements. The intention of this activity is for students to broaden their understanding of what value is in marketing.
This activity is designed to help students identify the key components of what drives customer satisfaction outcomes, by evaluating a series of statements made by consumers regarding their recent interactions with a firm.
This activity is designed to highlight the value of using cross-tabs to help analyze market research data.
This mini case is for a hotel chain who have conducted a customer satisfaction survey. Given these research results, what advice can be given?
The task here is to identify how many different drinks/beverages that the student (being one consumer only) would choose across the various situations listed.
The final phase of the customer decision-making process is post-purchase behavior. This activity highlights how four different consumers usually deal with dissatisfaction.
The task is this activity is to see if your students can describe the three consumers’ personality and lifestyle simply based upon their grocery purchases.
Consumers often play different roles within a family (or household) decision making unit. The task in this activity is to identify who might be involved in the decisions and what role that they may play in that decision.
The student task in this activity is to match the various shopping motivations to the three types of buyers listed below.
In this activity, students will review a simple table containing top-level information on several markets/segments and they need to identify which segments are the most attractive, considering trade off information.