Even More Teaching Activities
Using Motivation Theories
For this activity, students need to identify different ways of motivating (using Maslow's theory) consumers to buy a smart phone…
Impact on Positioning
This activity outlines two situations in regards to the potential impact on the firm's positioning due to their distribution channel…
Balancing the Needs of Publics (Stakeholders)
In this role-play exercise, students take the role of the CEO and other stakeholders. How will they balance all the…
Developing a CRM Strategy
In this activity, students act as consultants for a music festival, with their task being to develop a strategy to…
Reading Trends in the BCG Matrix
Students are presented with various BCG matrixes where the portfolios are tracked over time and they need to identify why…
The Validity of Online Marketing Research
In this task, students review the results of an online market research survey undertaken by a firm and determine how…