Even More Teaching Activities
Competitive Pricing Responses
Students need to identify what would be the most appropriate pricing reaction for various market situations and competitive actions. EXCLUSIVE MEMBER ACTIVITY
What Level of Information Search?
In this activity, students need to identify the factors that influence the consumer to spend more/less time in the information search phase of their decision process.
Marketing Mix Multiple Choice Questions = Set B
Another set of 30 harder multiple choice questions covering the marketing mix elements. EXCLUSIVE ACTIVITY FOR MEMBERS
Direct Marketing Terms
The terms and jargon of direct marketing are sometimes confusing. In this activity, the task is to match the definition/term to its best description. EXCLUSIVE MEMBER ACTIVITY