Even More Teaching Activities
Designing Internal Marketing Campaigns
For this task, students are the marketing manager for a bank and planning a major new product launch. They need…
Working with the Marketing Mix
This exercise is designed to illustrate how the marketing mix works together to implement the organization's marketing strategy, which should…
Assessing the Corporate Culture
In this task, students identify how different internal environments influence firms choices of marketing strategy.
International Markets: MCQs
15 multiple choice questions on international marketing topics. EXCLUSIVE ACTIVITY FOR MEMBERS
Evaluate their Retail Strategy
This case study outlines the strategic plan for Thompson-Smith, a fictitious retailer with multiple brands (retail formats). The task is…
Competing in the New Environment
This mini case study profiles the successful launch of a new photo printing firm, which has successfully tapped into the…