Even More Teaching Activities
Marketing Trivia Quiz (Hardcopy)
This activity is a marketing trivia quiz for students to complete, primarily as an icebreaker or introduction to marketing in the early week/s of classes.
Generating New Product Ideas and Concepts
Firms will use a variety of methods to generate new product ideas/concepts. Students review examples and identify what approach each firm is using.
Which Celebrity to Use?
Sometimes it can be effective for a firm to utilize a celebrity to help promote their product/brand. The student task is to identify whether any of the following firms could possibly benefit from using an 'available' celebrity. EXCLUSIVE MEMBER ACTIVITY
Evaluating the Design of a Questionnaire
The student role is to pilot a questionnaire, with their fellow students, and identify the questionnaire's problems and then suggest ways to improve it.