Even More Teaching Activities
What Price Mark-up is Needed?
In this activity, the student task is to determine what average prices will need to be charged by these small retailers so they end up making a good profit. EXCLUSIVE MEMBER ACTIVITY
Tapping into Consumer Motivations
What motivates a consumer to purchase from a restaurant? Sounds simple, but when it comes to identifying motivations, it is often helpful to look beyond the obvious and uncover the real reasons for consumer actions. EXCLUSIVE ACTIVITY FOR MEMBERS
Should We Expand Internationally?
A chain of well-known surf wear stores is considering expanding to international markets, but they are unsure whether this is a good idea for their business - can your students help them decide?
Pricing and Positioning
In this activity, there is a key pricing decision to be made in the two situations presented. Keeping in mind the firm’s/brand’s positioning, students consider whether these decisions are logical. EXCLUSIVE MEMBER ACTIVITY