Even More Teaching Activities
Defining Market Research Terms
For this task, students match the market research term to its definition, as a simple check of their understanding of the main marketing research methods. EXCLUSIVE MEMBER ACTIVITY
Understanding Marketing Terms
This activity is for students near the end of studying Marketing 101 (or similar) as it poses a number of clarification and understanding questions relating to research, product mix, consumer needs, and segmentation = a mix of topics, rather than one set topic area. It is also a supplementary activity…
Identify the Steps in the New Product Process
In this activity, students match the key step in the new product process to its appropriate definition, to confirm their broad understand of the NPD process. EXCLUSIVE ACTIVITY FOR MEMBERS
Should We Introduce a CRM Program?
Students help a major department store to evaluate their idea for a new CRM program. What advice do they give them?