Even More Teaching Activities
IMC Tools for a Major Campaign
In this activity, students need to help a bank decide the most appropriate IMC tools mix for a major launch of a new innovative credit card.
Developing a Marketing Mix
In this exercise, students select the most appropriate marketing strategy and then develop a suitable marketing mix, based upon a proposed new chain of Italian and pizza restaurants.
New Coke Case Study (Part 2)
This is Part 2 of the New Coke case study where students role-play characters or participants in the decision to develop and launch New Coke.
Over-Adapting to the Environment?
In this mini case study, students are required to assess whether this toy manufacturer was too flexible and too willing to adapt to its changing macro-environment.