Here are two multiple-choice question video quizzes. One on general marketing trivia, and one called ‘guess the entrepreneur’. These video quizzes are designed as icebreakers and team-building exercises.
Marketing Trivia Two Video Quizzes Review the Teaching Activity
In this task, students download and use the customer journey map (CJM) Excel template to develop CJM’s for different personas.
Creating Customer Journey Maps (Student Tool and Tasks) Review the Teaching Activity
This is a marketing trivia quiz for students to complete, primarily as an icebreaker or introduction to marketing in the early week/s of classes.
Marketing Trivia Quiz (Kahoot version) Review the Teaching Activity
Return on marketing investment (ROMI) is a commonly used marketing metric in the business world. But addressing this metric from a straight formula/calculation approach can be a little dull. So here is a fun activity that can be a great way of introducing the concept of ROMI.
Return on Marketing Investment Game Review the Teaching Activity
In this activity, students will review the new product development process for the launch of the KFC Zinger sandwich (burger) range in 2017 into the USA market. Students need to consider the role of KFC’s new product and outline the key steps that the firm undertook in their product development process.
KFC Zinger Launch (with video) Review the Teaching Activity
In addition to the range of activities for teaching marketing, we also have lots of other marketing education games and sim games available.
Our Choice of Sim Games Review the Teaching Activity
In this activity, students use Kahoot to vote on ten statements with differing views on marketing and then they indicate to what extent they agree/disagree with the statement.
Perceptions of Marketing (Kahoot) Quiz Review the Teaching Activity
Given the continued level of interest in the “new” Coke 1985 product replacement, this is a video-based student activity based upon the market factors leading up to the decision.
New Coke Case Study Video Review the Teaching Activity
The student activity is based around a video for a brand of healthy drinks called “neuro”. The video shows the brand being promoted using a variety of promotional tools. A great example of 36- degree marketing.
IMC Tools: 360 Marketing Review the Teaching Activity
In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing the output of a multi-attribute attitude model.
Monitoring Consumer Attitudes Review the Teaching Activity