Using a fun marketing trivia quiz is a great way to kick-start discussions and interactions in a week one class.
As you probably know all too well, one of the challenges of teaching a class in the early classes of a term is the building of student rapport and getting the students comfortable engaging and interacting in class.
There are plenty of ice-breaker exercises out there, but many are “just fun” without a logical teaching point. This is where a great platform like Kahoot comes in. I generally try to use a Kahoot quiz in every class I now teach.
Below is a link to a fun quiz that I have designed for use in the first 1-2 weeks of a class. It is based around some “marketing trivia” and possibly have some surprising correct answers, which then provides the opportunity to raise some interesting points about marketing.
How to Play the Marketing Trivia Quiz
I’m sure that many of you are already familiar with Kahoot. If you are not, then it is surprisingly easy to use.
1. You set up the quiz using the above link – you show this to your students on the main screen.
2. You get the students to Google “Kahoot” and go to Kahoot.It. (Note: Some students will have it bookmarked or already have an app.)
3. Hit “Play” and then a code will appear on your main screen, which the students enter and add a nickname. The nicknames appear on the main screen as well.
4. And once all students are in, then you can click play.
Note: For this particular quiz, which I use as an ice-breaker in week one, I get the students to play in small groups (2-4 students, depending on your class size). You can play Kahoot in ‘classic’ (individual) or ‘team-mode’, which you select as part of Step 3 above.
Optional After Quiz Debrief
If required, you can discuss some of the key questions, especially those with many wrong answers, after the quiz. That is, which answers surprised them and so on.
You can also highlight some of the key challenges and changes in the marketing world, such as: the rise of Google and Facebook, Apple’s dominance, the large scale of Nestle, Kodak’s “innovation”, how some brands survive and prosper whereas others fail, how long it takes some products to become successful…
Given this is a week 1-2 quiz, you could also highlight that these are some of the issues you will cover during the course.
All the best with the Marketing Trivia Quiz.
Also check out my simple Perceptions of Marketing Kahoot survey (not a quiz) that is also helpful to use in a week one class.