Even More Teaching Activities
Switching Barriers (Customer Retention)
Customer retention can also be enhanced through the creation of switching barriers, with the task being to review examples to…
Adapting to Socio-Cultural Trends
For this exercise, students consider the impact of culture and lifestyle changes, from the point of view of an organization…
What is the Most Appropriate Research Design?
In this task, students simply need to match the approach to market testing a new product to the firm most…
Impact on Positioning
This activity outlines two situations in regards to the potential impact on the firm's positioning due to their distribution channel…
Meeting Target Market Needs
The task is to outline a marketing mix for a holiday that would best suit different market segments.
Product Mix MCQ Revision VIDEO
This is a 20 multiple-choice question video quiz on the PRODUCT MIX. It is a fun and interactive approach to…
