Even More Teaching Activities
Department stores have tended to be less relevant in today's environment than in the past. The student task is to identify the various environmental factors that contributed to their downfall.
Allocating fixed costs to products, in order to more fully assess product profitability, can be determined in different ways with different outcomes. In this simple example, students assess the impact of allocating fixed costs to its products profitability. EXCLUSIVE MEMBER ACTIVITY
Students are provided with a name of a brand persona and assess what information about the segment is provided by the name itself. A helpful exercise for understanding segments and personas. EXCLUSIVE MEMBER ACTIVITY