new products, competition, brand, strategy, promotion
Given the continued level of interest in the “new” Coke 1985 product replacement, here is a video-based student activity based upon the marketing environment factors leading up to their decision.
As you and your students will see, there were limited options for Coca-Cola to pursue given the sophisticated and ongoing marketing campaign from Pepsi.
Therefore, the following New Coke video outlines most of the key information – which can be used with the New Coke role play activity – and the question for your marketing students becomes…
What would they do if they were running Coca-Cola at the time?
- Instructor Solutions (Members Only): New Coke Case Study (Part 1) = Solutions
- Instructor Solutions (Members Only): New Coke Case Study (Part 2) = Solutions