Sim Game Videos
This page contains the videos for the three related Sim Games on this site – helpful for comparing the games.
Sim Game Videos Review the Teaching Activity
video
New Coke Case Study Video
Given the continued level of interest in the “new” Coke 1985 product replacement, this is a video-based student activity based upon the market factors leading up to the decision.
New Coke Case Study Video Review the Teaching Activity
KFC Edible Nail Polish: Brand Extension
Do your students agree with KFC’s decision to extend their brand into chicken flavored nail polish? Why/why not?
KFC Edible Nail Polish: Brand Extension Review the Teaching Activity
IMC Tools: 360 Marketing
The student activity is based around a video for a brand of healthy drinks called “neuro”. The video shows the brand being promoted using a variety of promotional tools. A great example of 36- degree marketing.
IMC Tools: 360 Marketing Review the Teaching Activity
McDonald’s Food Throughout the World
This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local needs in host countries. Students first review a short video and then address specific questions on international marketing.
EXCLUSIVE MEMBER ACTIVITY
McDonald’s Food Throughout the World Review the Teaching Activity
Apple’s Initial Phone Strategic Alliance
This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before the iPhone. It introduces students to strategic alliances, competitive strategy, capabilities, and the new product process.
Apple’s Initial Phone Strategic Alliance Review the Teaching Activity
A Successful Entrepreneurial Start-up
This student discussion exercise is built around a video where the founder and CEO of the Dollar Shave Club discusses how the business was built and has been made successful.
EXCLUSIVE MEMBER ACTIVITY
A Successful Entrepreneurial Start-up Review the Teaching Activity
New Coke Case Study Videos
These are a collection of YouTube videos that support the two New Coke case studies on this site.
New Coke Case Study Videos Review the Teaching Activity
Sexual Advertising Appeal: Fit with Brand?
This viral sales promotion met its various marketing objectives, but questions can be raised about the brand’s integrity and fit with positioning because of the use of a sexual appeal in the campaign.
Sexual Advertising Appeal: Fit with Brand? Review the Teaching Activity
Ethical Advertising? Tommy Hilfiger Brand Launch
This activity highlights the initial advertising campaign to launch the Tommy Hilfiger brand. But the campaign was not based on strategy, but based upon a strong creative idea.
Ethical Advertising? Tommy Hilfiger Brand Launch Review the Teaching Activity