These are a collection of YouTube videos that support the two New Coke case studies on this site. New Coke (Part 1) is role play discussion exercise that takes students back to 1985 in order for them to re-make Coca-Cola’s marketing strategy given the marketing environment at that time. And New Coke (Part 2) gets students to decide whether or not – and how – to launch a new cola product.
In this activity, students review ten statements with differing views on marketing and then they indicate to what extent they agree/disagree with the statement.
The student task in this activity is to review the examples of retailing servicescape in order to identify what the firm is trying to achieve by their particular in-store design.
In this exercise, students required to determine at what strategy hierarchy level each of the following marketing decisions have most likely been made; choosing from corporate, strategic business unit (SBU) or functional (within marketing).