New Coke Case Study Videos

These are a collection of YouTube videos that support the two New Coke case studies on this site. New Coke (Part 1) is role play discussion exercise that takes students back to 1985 in order for them to re-make Coca-Cola’s marketing strategy given the marketing environment at that time. And New Coke (Part 2) gets students to decide whether or not – and how – to launch a new cola product.