Which Type of Retailer?
In this activity, students simply match the definition to the type of retailer. A quick test knowledge worksheet for retailing.
Which Type of Retailer? Review the Teaching Activity
Places and Channels
Protect the Brand or Grow the Profit?
In this activity, consumers visit a well-known store to buy some furniture, but the salesperson operates in their own interests, rather than meeting the needs of the customer. The dilemma here is the trade-off between long-term sales and brand management and short-term profitability. What is the best approach?
Protect the Brand or Grow the Profit? Review the Teaching Activity
Pizza Store Design Game
This is a free marketing game that requires students working in teams to design their own pizza store and compete with other student groups. Available in an interactive and non-interactive version. Ideal for teaching the full marketing mix.
Pizza Store Design Game Review the Teaching Activity
Restaurant Pricing Game
This is a very simple and fun (and free) marketing game that can be understood quickly and played within 30 to 45 minutes – ideal for all student cohorts.
Restaurant Pricing Game Review the Teaching Activity
Place Mix MCQ Revision VIDEO
This is a 20 multiple-choice question video quiz on the PLACE MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.
Place Mix MCQ Revision VIDEO Review the Teaching Activity
Creating Customer Journey Maps (Student Tool and Tasks)
In this task, students download and use the customer journey map (CJM) Excel template to develop CJM’s for different personas.
Creating Customer Journey Maps (Student Tool and Tasks) Review the Teaching Activity
Price-Place Marketing Sim Game
This Sim Game is a variation of the interactive (trading) marketing game also available on this website for free download. The game runs on Excel as well, but without the component of physical interaction.
Price-Place Marketing Sim Game Review the Teaching Activity
To Grow or Not? – Using Franchising
This brief case for a car manufacturer, explores possible expansion through franchising methods.
To Grow or Not? – Using Franchising Review the Teaching Activity
Staff Bonuses and Internal Marketing
For this exercise, which is based on Sports Direct (a major UK sports retailer) and the impact of its attractive staff bonus on sales, profitability, and marketing results.
Staff Bonuses and Internal Marketing Review the Teaching Activity
J.C. Penney’s Cost-cutting Transformation
In this mini-case, students review the efforts of the J.C. Penney department store to more efficiently compete on price, primarily underpinned by a cost-cutting program. But is this the best approach?
J.C. Penney’s Cost-cutting Transformation Review the Teaching Activity