Places and Channels Archives - Page 4 of 4 - Great Ideas for Teaching Marketing

Creating Customer Journey Maps (Student Tool and Tasks)

Consumer Behavior, Free Activities, Places and Channels, Products and Brands, Services/CRM, Tools

In this task, students download and use the free customer journey map (CJM) Excel template to develop CJM’s for different personas.

Place Mix MCQ Revision VIDEO

Free Activities, Games and Quizzes, MCQs, Places and Channels, Review Exercises, video, Video MCQs

This is a 20 multiple-choice question video quiz on the PLACE MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.

Restaurant Pricing Game

Free Activities, Games and Quizzes, Places and Channels, Pricing, Role Plays, Sim Games

This is a very simple and fun (and free) marketing game that can be understood quickly and played within 30 to 45 minutes – ideal for all student cohorts.

Pizza Store Design Game

Free Activities, Games and Quizzes, Places and Channels, Pricing, Products and Brands, Role Plays, Sim Games

This is a free marketing game that requires students working in teams to design their own pizza store and compete with other student groups. Available in an interactive and non-interactive version. Ideal for teaching the full marketing mix.

Protect the Brand or Grow the Profit?

Decisions and Mini-Cases, Member Activities, Places and Channels, Pricing, Products and Brands

In this activity, consumers visit a well-known store to buy some furniture, but the salesperson operates in their own interests, rather than meeting the needs of the customer. The dilemma here is the trade-off between long-term sales and brand management and short-term profitability. What is the best approach?
EXCLUSIVE ACTIVITY FOR MEMBERS

Which Type of Retailer?

Definitions, Free Activities, Places and Channels

In this activity, students simply match the definition to the type of retailer. A quick test knowledge worksheet for retailing.

KFC’s App Gamifies Snack time

Consumer Behavior, Digital Marketing, Member Activities, Places and Channels, Promotion, Research and MIS, video

This is a great example of using a market insight to change consumer behavior. In this activity, KFC created a smart phone game to deliver sales promotion incentives and drive sales.
EXCLUSIVE ACTIVITY FOR MEMBERS

Retail Wars Sim Game

Analysis and Metrics, Games and Quizzes, Member Activities, Places and Channels, Sim Games, Strategy and Plans

Welcome to the Retail Wars Sim Game! In this Sim Game, student teams will compete against each other in a new and growing retail sector. Each team starts with one store and can grow their retailing empire to 20 stores. As a retailer, students need to make decisions on all 7Ps of the marketing mix each round of the game. A fun and engaging game to play.