In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to interpret the results and consider the how it may affect marketing decisions.
EXCLUSIVE MEMBER ACTIVITY
Using Market Concentration (Market Shares) Review the Teaching Activity
In this activity, students will review a simple table containing market share and sales information, in order to interpret the marketplace.
EXCLUSIVE MEMBER ACTIVITY
Using Market Share Information Review the Teaching Activity
In this discussion activity, students will look at the possible core competencies for Apple and discuss how appropriate that they are and how they would guide Apple’s marketing strategy
Apple and Core Competencies Review the Teaching Activity
This activity is designed for students of marketing strategy to help understand the relationship between mission statement and the firm’s marketing strategy.
EXCLUSIVE MEMBER ACTIVITY
Understanding Mission Statements Review the Teaching Activity
This activity explores the concept of core competencies and their role in the development of a marketing strategy.
EXCLUSIVE MEMBER ACTIVITY
What are Core Competencies? Review the Teaching Activity
This student discussion exercise is built around a video where the founder and CEO of the Dollar Shave Club discusses how the business was built and has been made successful.
EXCLUSIVE MEMBER ACTIVITY
A Successful Entrepreneurial Start-up Review the Teaching Activity
This marketing exercise is designed to look at the most valuable brands in the world – as highlighted by BrandZ – comparing the top 10 brands from 2015 to 2021.
Most Valuable Global Brands: 2015 vs 2021 Review the Teaching Activity
Students review quotes from an article on whether marketers can progress to CEO level and what skills sets that they need.
EXCLUSIVE MEMBER ACTIVITY
Can Marketers Become CEOs? Review the Teaching Activity
A discussion exercise for marketing students, where students split two products of their choice into the five levels of core, actual, augmented, and so on.
EXCLUSIVE MEMBER ACTIVITY
Using the Five Product Level Model Review the Teaching Activity
In this discussion case, students of marketing strategy will examine whether a campaign to block competitive moves is warranted? This case looks at Crystal Pepsi vs Tab Clear.
EXCLUSIVE MEMBER ACTIVITY
A Too Aggressive Competitive Marketing Strategy? Review the Teaching Activity