Even More Teaching Activities
Impact of Reduced Staff Empowerment
Students review a retailer who have changed their refund policy - did management make the right decision by reducing staff empowerment? Includes aspects of CRM and CLV.
The Role of the Additional 3P’s
In this activity, students identify the importance of process, people, and especially physical evidence in the marketing mix of a service firm. EXCLUSIVE ACTIVITY FOR MEMBERS
Is Age Segmentation a Good Approach?
In this activity, students explore the effectiveness of age segments. Age segmentation is a common approach used by students, but is it worthwhile, especially as compared to other segmentation bases.
New Coke Case Study (Part 2)
This is Part 2 of the New Coke case study where students role-play characters or participants in the decision to develop and launch New Coke.