Even More Teaching Activities
Developing a CRM Strategy
In this activity, students act as consultants for a music festival, with their task being to develop a strategy to…
Evaluating the Design of a Questionnaire
The student role is to pilot a questionnaire, with their fellow students, and identify the questionnaire's problems and then suggest…
Reviewing a Multi-Attribute Model
In this exercise, students review the results of a multi-attribute attitude model, which compares consumer's perceptions of two fast food restaurants…
Pricing Strategy and Ethics
In this new product pricing activity, students consider whether a market penetration pricing approach is the most effective (and ethical)…
What is the Most Appropriate Research Design?
In this task, students simply need to match the approach to market testing a new product to the firm most…
What’s Our Market Share?
In this exercise, students simply need to work out the firm's unit market share. They have provided with the numbers…
