Comparison Table of the Three Positioning-Based Sim Games
|
Introductory game |
Advanced game |
Expert-level game |
|
| Number of rounds |
Up to 8 |
Up to 8 |
Up to 8 |
| Number of teams |
Up to 10 |
Up to 10 |
Up to 10 |
| Number of products |
Up to 20 |
Up to 20 |
Up to 10 |
| Number of brands |
1 |
1 |
1 |
| Market size |
Static |
Dynamic |
Dynamic |
| Market segments |
Static |
Dynamic |
Dynamic |
| Product development and positioning costs |
Consistent costing applied |
Costs differ for new products versus repositioning |
Costs differ for new products versus repositioning |
|
Return on marketing investment |
N/A |
N/A |
Has built-in return on marketing investment calculator |
| Planning and Forecasting |
N/A |
Has built-in eight round forecasting model |
Has a detailed Planning worksheet that auto-produces a SWOT and financial forecasts |
| Price/margin |
Nil/fixed |
Nil/fixed |
Variable |
| Promotion |
Nil/fixed |
Nil/fixed |
Variable |
| Market gap opportunities |
No |
No |
Yes |
| Consumer behavior factors |
Nil/fixed |
Nil/fixed |
Four decision factors influence consumer purchases decisions |
| Cost of Game License to the Instructor |
Free |
Free |
Free |
| Student suitability |
High school students And 2-3 hour strategy sessions with university-level undergraduate students |
Junior undergraduate students, or senior high school students, looking for a simulation game to be played over several weeks, possibly involving assessment tasks |
Advanced undergraduate or postgraduate students, looking for a complex marketing and strategy simulation game to be played over the course of a term/semester, possibly involving assessment tasks |
