Even More Teaching Activities
Shift to Societal Marketing
This exercise contains is a list of questions facing particular industries, where there is increased expectations on them to move…
Classifying Consumer Products
Consumer products can be classified into four different types, to help understand consumer behavior and to assist in the design…
Balancing the Needs of Publics (Stakeholders)
In this role-play exercise, students take the role of the CEO and other stakeholders. How will they balance all the…
Push or Pull Strategy?
Using the information provided, students decide whether the type of firms listed at the end of the discussion should adopt…
Identifying Benefits and Features
In this task, students will analyze the design of an everyday food product and dissect it into its three product…
Allocating Fixed Costs (Product Profitability)
Allocating fixed costs to products, in order to more fully assess product profitability, can be determined in different ways with…