Even More Teaching Activities
How to Segment a Market
The task is to construct your a segmentation approach, using a list of 15 possible market segments that could exist in virtually any market.
Developing a Promotional Strategy
This activity is based on a chain of fitness centers. They want to increase their ongoing level of promotional activity, but are unsure how best to promote themselves in the marketplace.
Perception: Which Ad is Best?
The task in this exercise is to select the best radio commercial from the three presented, considering the model of perception (how consumers process information).
Interpreting a More Complex Perceptual Map
Students need to determine what a perceptual map tells them about the current positioning of a bank and what challenges they may face. It uses a more complex, but more helpful, approach to perceptual mapping – an ideal learning advancement for students.