Even More Teaching Activities
Calculating Customer Lifetime Value (Impact of Future Years)
In this exercise, the student's task is to calculate the customer lifetime value (CLV) for two retailers and will also consider…
Need/Problem Recognition
The task is to determine which of the potential triggers listed are the more significant in terms of impact and…
Product Design = Mix of Attributes
By changing a product’s mix of attributes you effectively create new products, which may provide a unique solution. In this…
Awareness and Advertising Recall
This activity highlights the top level results from an awareness and advertising recall market research study. The task here is…
Will the Retailer Support the Sales Promotion?
A significant proportion of planned sales promotions do not get implemented due to the lack of full support by the…
What Marketing or Financial Objective?
Students work through eight common marketing campaigns and actions to identify what were the likely financial and marketing objectives. A…
