Even More Teaching Activities
Financially-driven Marketing Strategy
The purpose of this exercise is for students to consider the financial consequences of various strategic decisions. Their goal is to increase overall profitability of this music festival event, while ensuring the foundation of a logical marketing strategy. EXCLUSIVE MEMBER ACTIVITY
Converting Logistics to Customer Value
For this activity, the student task is to determine which parts of Walmart's customer/marketing offerings are made possible due to their efficient logistics system. EXCLUSIVE MEMBER ACTIVITY
Price-Place Marketing Sim Game
This Sim Game is a variation of the interactive (trading) marketing game also available on this website for free download. The game runs on Excel as well, but without the component of physical interaction.
Perception: Which Ad is Best?
The task in this exercise is to select the best radio commercial from the three presented, considering the model of perception (how consumers process information).