Research and MIS Archives - Page 5 of 7 - Great Ideas for Teaching Marketing

Communicating to Gen Y

Consumer Behavior, Member Activities, News item, Promotion, Research and MIS, Segmentation and Positioning

This task is based on an excerpt from a study on Millennials (Gen Y) – and their view of marketing communication from banks – so how can we reach them?

Communicating to Gen Y Review the Teaching Activity

The Validity of Online Marketing Research

Digital Marketing, Discussion Exercises, Member Activities, Research and MIS

In this task, students review the results of an online market research survey undertaken by a firm and determine how valid the results are likely to be.

The Validity of Online Marketing Research Review the Teaching Activity

Interpreting Brand Image Survey Results

Analysis and Metrics, Consumer Behavior, Member Activities, Research and MIS, Segmentation and Positioning

This activity highlights the top level results from an attitudes/image market research study, comparing four different fast food chains. The task is to review the brand’s performance and see what the survey results have revealed.

Interpreting Brand Image Survey Results Review the Teaching Activity

Awareness and Advertising Recall

Analysis and Metrics, Member Activities, Promotion, Research and MIS

This activity highlights the top level results from an awareness and advertising recall market research study. The task here is to review the brand’s performance and see what the survey results have revealed.

Awareness and Advertising Recall Review the Teaching Activity

Are These Good Growth Results?

Analysis and Metrics, Member Activities, Places and Channels, Research and MIS, Strategy and Plans

This food retailer has experienced significant top-level growth over the past few years. But underpinning their results is a significant increase in franchised stores/outlets, so are the results as good as they appear?

Are These Good Growth Results? Review the Teaching Activity

Changing Product Attributes – A Good Idea?

Decisions and Mini-Cases, Member Activities, New Product Process, Products and Brands, Research and MIS, Strategy and Plans

This company has an idea to modify the attributes of its existing product. The goal is to try and increase sales. However, there is a risk that sales could actually decrease instead – what do your students think?

Changing Product Attributes – A Good Idea? Review the Teaching Activity

Poor Target Market or Poor Positioning?

Decisions and Mini-Cases, Member Activities, New Product Process, Places and Channels, Research and MIS, Segmentation and Positioning, Strategy and Plans

This case study outlines a new retail store concept, which has proved somewhat disappointing for the two owners. The student task is to evaluate whether they adequately identified a viable target market and also to evaluate the appropriateness of their positioning

Poor Target Market or Poor Positioning? Review the Teaching Activity

From Research to Strategy

Analysis and Metrics, B2B Marketing, Discussion Exercises, Free Activities, Research and MIS, Role Plays, Strategy and Plans

In this mini case study, students need to outline a top-level marketing strategy that will help guide a B2B firm to achieve their financial goals.

From Research to Strategy Review the Teaching Activity

Using Market Research Results

Analysis and Metrics, Introductory Concepts, Member Activities, Research and MIS, Strategy and Plans

This mini case is for a hotel chain who have conducted a customer satisfaction survey. Given these research results, what advice can be given?

Using Market Research Results Review the Teaching Activity

Analyzing Campaign Results

Analysis and Metrics, Member Activities, Promotion, Research and MIS, Services/CRM

In this exercise, students are presented with the campaign results from a bank that has tested different promotional tactics. Their task is to interpret the campaign’s results.

Analyzing Campaign Results Review the Teaching Activity