Even More Teaching Activities
What Do You Want a Marketer to Do?
In this activity, students need to consider what is the primary purpose of marketing? While many students will opt for marketing plans, new products, communication campaigns – is that what marketing is really all about?
McDonald’s Food Throughout the World
This activity is designed to introduce students to the for/against of adapting a global firm's product mix to meet local needs in host countries. Students first review a short video and then address specific questions on international marketing. EXCLUSIVE MEMBER ACTIVITY
Your Perception of a Salesperson
This activity is a simple discussion exercise to identify how salespeople are perceived by consumers (your students). A mix of positive and negative attributes are provided in the worksheet to enable simple, fast and valuable easy discussion in the classroom.
Using Motivation Theories
For this activity, students need to identify different ways of motivating (using Maslow's theory) consumers to buy a smart phone and to visit a restaurant.