Even More Teaching Activities
The Need for Internal Marketing
Students are presented with an excerpt from a monthly ‘performance’ one-on-one meeting. Who is at fault? How can this situation be improved for the future?
Meeting Target Market Needs
The task is to outline a marketing mix for a holiday that would best suit different market segments.
Why New Products Fail
The task to identify a list reasons why new products fail and identify which of these factors could NOT be adequately assessed prior to actually going to market with the new product.
PESTLE Analysis: What Goes Where?
PESTLE analysis can provide an excellent summary of relevant macro-environment factors. This task is to familiarize your students with the concept of PESTLE and get them to classify where each macro factor would fit into a summary PESTLE analysis.