Even More Teaching Activities
Preparing a SWOT
The student task here is to prepare a SWOT for a bank that effectively identifies their strengths, weaknesses, opportunities and…
Buying Media
In this activity, students need to allocate the overall promotional budget to help support the launch of a new computer…
List of All Free Marketing Tools
This is a handy list of all the free tools available on the GITM website. Here you can find all…
Meeting Target Market Needs
The task is to outline a marketing mix for a holiday that would best suit different market segments.
Classifying New Products
For this activity, students identify what ‘type’ of new product the firm has developed - new category, product line extension,…
Fun Approach to Cluster Analysis
Making cluster analysis fun and easy to understand? Sure, why not? This is a good task to get students working…