Even More Teaching Activities
Analyzing Campaign Results
In this exercise, students are presented with the campaign results from a bank that has tested different promotional tactics. Their task is to interpret the campaign's results.
Working with the Marketing Mix
This exercise is designed to illustrate how the marketing mix works together to implement the organization's marketing strategy, which should meet the needs of a defined target market.
Impact of Media on the Message Design
In this task, students consider the impact of media selection on the message design in IMC. Students are presented with a central creative message for a strategic repositioning campaign and need to construct advertising designs suitable for different media channels.
What’s the Best Marketing Strategy?
In this mini case study for a manufacturer of pasta, students are faced with evaluating a choice of four strategic options - which one will they choose?