Even More Teaching Activities
Balancing the Needs of Publics (Stakeholders)
In this role-play exercise, students take the role of the CEO and other stakeholders. How will they balance all the conflicting needs and demands?
Positioning Our New Product
In this exercise, students are presented with alternative positioning slogans for a smart phone firm - which one would they choose and why?
The Role of the Additional 3P’s
In this activity, students identify the importance of process, people, and especially physical evidence in the marketing mix of a service firm. EXCLUSIVE ACTIVITY FOR MEMBERS
Cost Leadership Strategy
This activity highlights some of the practices that Aldi Supermarkets have adopted to achieve a cost leadership position and provide ongoing longer prices to customers.