Even More Teaching Activities
A Real Increase in Profitability?
This task uses a profit/loss table to highlight a firm that has dramatically increased its profitability in a few years.…
Product Design = Mix of Attributes
By changing a product’s mix of attributes you effectively create new products, which may provide a unique solution. In this…
Repositioning the Cruise Ship Industry
In this activity, students examine the opportunities and challenges of repositioning by reviewing the rise, fall, and then rise again…
Pringles Chips WTF (Sales Promotion Campaign)
This activity is built around a new flavor campaign for the well-known snack brand Pringles. This campaign is a mix…
Was McDonald’s Adaptive or Just Lucky?
With this exercise, students need to consider whether McDonald's successfully leveraged the changing factors in the macro-environment, or whether their…
Integrated Marketing Communication Definitions
For this activity, students need to match the Integrated Marketing Communication (IMC) tool to its appropriate definition.
