Browse Teaching Activities Below

What is Marketing?

The student task in this exercise is to construct their own definition of marketing. To assist your students, a number of different views and perceptions of marketing have been provided to review.

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What is Customer Value?

For this task, student need to identify how different consumers perceive value, based on their statements. The intention of this activity is for students to broaden their understanding of what value is in marketing.

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Are these Marketing Tasks?

For this exercise, students review a list of work tasks and identify which ones are likely (or not) to be part of a marketing role – an activity designed to help students further understand what a marketer does.

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Strategy Focus

In this exercise, students need to review the possible strategy development path for a textbook publisher, which is a firm that tends to pursue virtually whatever market opportunities that have been presented.

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Strategy Hierarchy Levels

In this exercise, students required to determine at what strategy hierarchy level each of the following marketing decisions have most likely been made; choosing from corporate, strategic business unit (SBU) or functional (within marketing).

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Using the BCG Matrix

In this mini-case study, students are required to allocate $250m in funds across a firm’s four strategic business units, using the BCG matrix as their primarily guide.  

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