Even More Teaching Activities
Is Marketing a Challenging Career?
In this discussion-based exercise, students explore the factors that make marketing such as interesting, yet challenging, career path. Ideal for…
Protect the Brand or Grow the Profit?
In this activity, consumers visit a well-known store to buy some furniture, but the salesperson operates in their own interests,…
Interpreting Customer Lifetime Value
A task for marketing students where they need to interpret the output of a customer lifetime value (CLV) calculation. EXCLUSIVE…
Improving the New Product Process
In this case study, students review the new product development process for a firm and identify what they appeared to…
Using Pricing Adjustments
Firms will utilize price adjustments (and discounts) in order to target particular consumers, or to adapt to particular situations. In…
Which Channel Would You Choose?
Assuming that Pizza Galore wanted to introduce a mini breakfast pizza), then which would be the best channels for them?
