Even More Teaching Activities
Coke Repositions their Energy Drink (Video Case)
In this video-based mini-case, students will review the repositioning efforts of Coca-Cola in Australia with their energy drink branded "Mother Energy".
Reference Group Influence
In this activity, students will assess the extent of group influence across various purchase decisions. And for a given series of situations, they highlight how their behavior might be influenced.
Handling Channel Conflict
When a firm utilizes multiple channels, it is likely that channel conflict will occur from time to time. This activity is based upon a real business situation. What would your students do in this situation? EXCLUSIVE MEMBER ACTIVITY
Value Pricing: Will You Pay More?
In this activity, students assess how their perception of value - for the exact same product - changes in different situations and environments.