Developing a Strategy and a Marketing Mix

Topics

strategy, target market, marketing mix, retailing/services

Review the activity below or download the PDF student worksheet

• Student Worksheet: Developing a Strategy and a Marketing Mix
• Instructor Solutions (Members Only): Developing a Strategy and a Marketing Mix = Solutions

Student Discussion Activity

This activity requires you to develop an appropriate marketing mix for your own restaurant. (Assume that you have a suitable budget and that reasonable expenditure is possible.)

Firstly, decide on your overall strategy and your target market (that is, what is going to make your restaurant successful in a very cluttered and competitive industry?).

Then outline the “details” (the marketing mix) for your restaurant. To assist you, listed below are some “thought starters” for options/choices. (Note: you don’t need to consider ALL these ideas.)

 List of possible marketing mix elements:

Student Discussion Questions

1. What are the main aspects of your restaurant that will make it successful? (That is, why will people come to your restaurant?)
2. What’s the target market for your restaurant?
3. What’s a suitable name for your restaurant?
4. What’s your restaurant’s marketing mix? (Use some of the ideas listed in the above table, but feel free to add some of your own.)

Related Activities

• Designing the Retail Strategy
• A New Environment; A New Strategy
• What’s the Best Marketing Strategy?
• Developing a Marketing Mix
• Pizza Store Design Game