Even More Teaching Activities
A Pricing Strategy Success?
In this case study, the student task is to determine whether the firm should continue with its current strategy (which is mainly priced-based) or does it need to adopt a new approach? EXCLUSIVE MEMBER ACTIVITY
Poor Target Market or Poor Positioning?
This case study outlines a new retail store concept, which has proved somewhat disappointing for the two owners. The student task is to evaluate whether they adequately identified a viable target market and also to evaluate the appropriateness of their positioning
Buying Media
In this activity, students need to allocate the overall promotional budget to help support the launch of a new computer game console. EXCLUSIVE MEMBER ACTIVITY
Perceptions of CRM
In this exercise, students will evaluate the potential benefits and limitations of customer relationship management (CRM).