Even More Teaching Activities
A Pricing Strategy Success?
In this case study, the student task is to determine whether the firm should continue with its current strategy (which is mainly priced-based) or does it need to adopt a new approach? EXCLUSIVE MEMBER ACTIVITY
Poor Target Market or Poor Positioning?
This case study outlines a new retail store concept, which has proved somewhat disappointing for the two owners. The student task is to evaluate whether they adequately identified a viable target market and also to evaluate the appropriateness of their positioning
In this activity, students need to allocate the overall promotional budget to help support the launch of a new computer game console. EXCLUSIVE MEMBER ACTIVITY
Perceptions of CRM
In this exercise, students will evaluate the potential benefits and limitations of customer relationship management (CRM).