Even More Teaching Activities
Value Pricing – A Tough Decision
This activity requires students to determine a price solely based on what value the product generates for the customer. As there are only insignificant variable costs involved, what price is right? EXCLUSIVE MEMBER ACTIVITY
Working with the Marketing Mix
This exercise is designed to illustrate how the marketing mix works together to implement the organization's marketing strategy, which should meet the needs of a defined target market.
Quick Customer Lifetime Value Calculations
This activity get students to complete customer lifetime value calculations, for them to understand the role of this formula. Initial examples are provided, so students can complete this task independently, if required.
Classifying New Products
For this activity, students identify what ‘type’ of new product the firm has developed - new category, product line extension, and so on.