Even More Teaching Activities
Evaluate their Retail Strategy
This case study outlines the strategic plan for Thompson-Smith, a fictitious retailer with multiple brands (retail formats). The task is to evaluate their five strategic priorities. EXCLUSIVE MEMBER ACTIVITY
Should You Have Your Own Sales Team?
In this activity, students need to choose whether a new furniture manufacturer should set up its own sales team or utilize an established company of sales agents? EXCLUSIVE MEMBER ACTIVITY
What’s Our Market Share?
In this exercise, students simply need to work out the firm's unit market share. They have provided with the numbers to help them. It should be a simple exercise, shouldn't it? Well, perhaps not?
Compensatory Decision Rules
Students are presented with a scoring model to see how compensatory decision-making is undertaken and to choose the best brand.. And they also need to identify how brands can use this information in their marketing mix.