Even More Teaching Activities
Salespeople Incentive Schemes
In this exercise, students need to calculate the total salary/incentive paid to salespeople (across different payment structures) and then determine which structure has the best approach for the firm's marketing goals. EXCLUSIVE MEMBER ACTIVITY
Using Porter’s Five-forces Model
In this task, students will use Porter's Five-forces model to help analyze the book publishing industry, based on the information and data presented.
Which Marketing Orientation is Best?
In this activity, students are presented with a discussion from a manager’s meeting for a new manufacturer of bicycles. The students' task is to determine which marketing orientation/philosophy they should adopt.
What Level of Information Search?
In this activity, students need to identify the factors that influence the consumer to spend more/less time in the information search phase of their decision process.