Even More Teaching Activities
Franchisor and Franchisee Relationships
Students review franchising deals - are they ethical or is it a simply a case of 'buyer beware', where the potential franchisee should do their due diligence? EXCLUSIVE MEMBER ACTIVITY
Should We Introduce a CRM Program?
Students help a major department store to evaluate their idea for a new CRM program. What advice do they give them?
Competing Against Dominant Brands (Case Study)
In this new product case study, the owners of V Energy drinks decide to take on Coke and Pepsi in the sports drink product category, using a clever approach to positioning and differentiation. EXCLUSIVE ACTIVITY FOR MEMBERS
Aligning New Products to Strategy
The student task in this activity is to generate some potential new product ideas/concepts that would logically fit with McDonald's overall strategy.