Even More Teaching Activities
Do We Use the 4Ps or the 7Ps?
An in-class activity for students to understand which products are more suited to the 4Ps (goods) or the 7Ps (services)…
Was McDonald’s Adaptive or Just Lucky?
With this exercise, students need to consider whether McDonald's successfully leveraged the changing factors in the macro-environment, or whether their…
Instructor’s Guide to Running the Base Positioning Sim Game
This page discusses how the instructor can coordinate and manage the in-class “logistics” of the marketing and positioning Sim Game.…
Which Brand Strategy?
For this proposed new snack food product, what is the most appropriate branding strategy? A brand extension, or a multi-brand,…
Shopping Styles
The student task in this activity is to match the various shopping motivations to the three types of buyers listed…
New Target Market = New Marketing Mix?
For this activity, students need to determine whether the law firm will need to modify its marketing mix as they…
