What are Core Competencies?
This activity explores the concept of core competencies and their role in the development of a marketing strategy.
What are Core Competencies? Review the Teaching Activity
strategy
A Successful Entrepreneurial Start-up
This student discussion exercise is built around a video where the founder and CEO of the Dollar Shave Club discusses how the business was built and has been made successful.
A Successful Entrepreneurial Start-up Review the Teaching Activity
Reading Trends in the BCG Matrix
Students are presented with various BCG matrixes where the portfolios are tracked over time and they need to identify why the portfolios follow these patterns and what are the strategic implications.
Reading Trends in the BCG Matrix Review the Teaching Activity
Analyzing the BCG Matrix
In this activity, students are presented with several BCG matrix examples and are required to identify the positives and the concerns with the structure of the portfolio.
Analyzing the BCG Matrix Review the Teaching Activity
A Too Aggressive Competitive Marketing Strategy?
In this discussion case, students of marketing strategy will examine whether a campaign to block competitive moves is warranted? This case looks at Crystal Pepsi vs Tab Clear.
A Too Aggressive Competitive Marketing Strategy? Review the Teaching Activity
Consumer Product Classification: Marketing Challenges
In this discussion exercise, students can role-play and debate the unique marketing challenges associated with different classes of consumer products.
Consumer Product Classification: Marketing Challenges Review the Teaching Activity
Marketing Mix Decisions for Shopping Products
This teaching activity is designed for small groups of students to discuss the value of the consumer products classification scheme.
Marketing Mix Decisions for Shopping Products Review the Teaching Activity
How to Segment a Market
The task is to construct your a segmentation approach, using a list of 15 possible market segments that could exist in virtually any market.
How to Segment a Market Review the Teaching Activity
New Coke Case Study (Part 1)
A role play version for a New Coke case study, where students assume the role of key participants in the decision. An interesting challenge for marketing students.
New Coke Case Study (Part 1) Review the Teaching Activity
New Coke Case Study (Part 2)
This is Part 2 of the New Coke case study where students role-play characters or participants in the decision to develop and launch New Coke.
New Coke Case Study (Part 2) Review the Teaching Activity