Even More Teaching Activities
List of All Free Marketing Tools
This is a handy list of all the free tools available on the GITM website. Here you can find all the download links for the tools, as well as how-to-use videos.
Poor Target Market or Poor Positioning?
This case study outlines a new retail store concept, which has proved somewhat disappointing for the two owners. The student task is to evaluate whether they adequately identified a viable target market and also to evaluate the appropriateness of their positioning
Analyzing the Best Promotional Method
In this strategic and analytic activity, students need to help a company work out the best of the three different promotional approaches that they have tested in the marketplace. EXCLUSIVE ACTIVITY FOR MEMBERS
Success in Entering a Competitive and Mature Market
In this case study, students review Crust Pizza, an up-market take-away pizza chain that was able to successfully compete in the price-competitive and mature pizza market. EXCLUSIVE ACTIVITY FOR MEMBERS